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01Cultural / UtilityMobile Product

A Tamil calendar that respects the tradition it carries.

A Tamil calendar built for daily use — months, festivals and daily timings presented with the clarity of a modern interface and the typographic care the language deserves.

What we did

  • Product Strategy
  • UX Design
  • UI Design
  • Mobile Engineering
9:41ஆவணிAavani2026SMTWTFS14151617181920MONDAY18ஆவணி 2Valarpirai · DwithiyaiSunrise6:04 AMRahu Kalam7:30 – 9:00NatchathiramRohiniFESTIVALVinayagar ChaturthiTodayMonthTimingsMore
01The problem

Tamil calendars online are mostly scanned almanac pages — dense, cramped and hostile on a phone. People pinch, zoom and squint to find one line of information they check every single day.

02The approach

We treated it as an information design problem, not a porting exercise. We mapped what people actually look up, how often, and in what order — then built the hierarchy around that instead of reproducing the printed page.

03The craft

A restrained palette, generous spacing and a type scale tuned for Tamil script. Festival days carry weight without shouting. Motion is limited to orientation — where you are in the month, and where you just came from.

04The outcome

A calendar that feels culturally faithful and unmistakably modern — quick enough to open, glance at, and close.

Decisions that shaped it.

01

Typography as infrastructure

Tamil script sets taller than Latin and breaks differently. Type scale, line height and touch targets were drawn around the script rather than inherited from a Latin-first system.

02

A day is the unit

The day view — not the month grid — is the product. Everything a person checks before leaving home reads in a single glance, without a tap.

03

Offline by default

A calendar is useless when it needs a network. Data is resolved on device so the app opens instantly and works anywhere.

Next project

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